Green Friday turns one of the biggest shopping moments of the year into a moment for planting. Instead of pushing more consumption, companies make a public commitment to plant trees during the Black Friday period and invite their customers to follow along.
🌱 One pledge, once a year: plant trees during Black Friday week.
Whether through a dedicated initiative, a share of sales or a company-wide campaign, Green Friday turns a peak commercial moment into trees in the ground.
Communicating about it? Check the EU ECGT rules to keep your wording compliant. 👉 Read the guide
Black Friday is about buying more.
Green Friday is about growing more.