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Our Offet Website smart label automatically compensates all the CO2 emissions your website generates. It tracks the website usage and calculates its related emissions, and our system plants the trees needed to offset these emissions. Learn more
What type of tree planter are you? The colours will tell you!
On every profile you will see a coloured bar. The colours of the bar depend on the number of trees planted by the user. This is what each colour means:
Trees planted: from 0 to 4
Put on your rubber boots, grab the shovel and let’s start planting some trees. You are about to enter the marvelous journey of tree planting across the world. You still have much to learn, but big things often have small beginnings...
Trees planted: from 5 to 14
You are on a good track, at least you know what a shovel is for and you can water the tree seedlings. Nevertheless, you still have a long way before earning a degree.
Trees planted: from 15 to 49
Great Job! you know how to handle all the planting tools, and sometimes you spend long working days under the rain. You can now tell when the weather will change just by looking at how the wind waves the leaves of your trees. If you keep it up you will become an expert.
Trees planted: from 50 to 249
You are an advanced planter. You recognise the species you are planting just by looking at the seed, you know the planting seasons of each country, and you could even teach environmental classes. Get excited you’re close to the top.
Trees planted: from 250 to 999
Now we can address you as a professional planter! You have come far and your skills are outstanding. You can walk between trees to pick up leaves, seeds, and roots, to create your own medicine. Your hands are responsible for hundreds of healthy trees in the forest. Congratulations!
Trees planted: from 1000 and beyond...
You are Mother Earth’s noteworthy partner and a role model. Flowers sprout from the footprints you leave behind on the forest trail. Bravo! You have reached the highest peak and from above you can imagine a forest extending as far as the horizon!
About Tree-Nation’s Offset Website label
The smart label for a CO2-neutral website
Why it’s important to offset websites’ emissions
Every year, a website releases several kilograms of carbon dioxide into the atmosphere. When a website is used, data is transferred to and processed in remote servers. The electricity consumed by these servers and by our computers accounts for 2% of the world’s air pollution, as much as the airline industry!
For this reason at Tree-Nation we have developed what we call a “Offset Website label”, a simple tool that allows us to make any website CO2 neutral.
How does the label work / Our label technology
Our label algorithm allows us to obtain an accurate estimation of the emissions of any particular website. We base our calculations on the Alexander Wissner-Gross’ study which estimates 0.02g of CO2 emitted per web page displayed. The Offset Website label, when placed in a website’s footer, counts the web pages displayed and then calculates the CO2 emissions by multiplying the number of pages displayed by 0.02g. Once we know how much CO2 a website is emitting, our system automatically calculates the trees that need to be planted to offset that amount and this information is transmitted to the planters along with the funds required to plant the tree.
Keeping track of a website’s impact
To ensure transparency, a Offset Website label links to a page that displays statistics of the CO2 offsets, the number of trees planted along with information about the company that is using the label.