As we look back on 2024, we’re proud of the progress made in our mission to reforest the world. This year, with the support of our community, we’ve reached new milestones and continued building momentum toward our ambitious goal of planting 1 trillion trees by 2050.
See our full slide deck here.
Tree Planting at Scale: 42.8 Million Trees
Since we began our journey, we’ve planted a total of 42.8 million trees, representing an invaluable contribution to combating climate change and restoring ecosystems. This milestone reflects our ongoing commitment to expanding reforestation efforts worldwide, with each tree planted making a measurable difference for our planet.
In 2024 alone, we planted over 5 million trees, further strengthening our global impact. These trees are not just numbers—they represent real, tangible benefits: healthier ecosystems, enhanced biodiversity, and a crucial step forward in fighting deforestation.
Regional Highlights: Focused Growth
Our efforts in Kenya, Madagascar, Tanzania, and Uganda were especially impactful. In Madagascar, we planted 7 million mangrove trees to strengthen coastal ecosystems. In Kenya, we planted nearly 843,000 trees to restore water sources and promote gender equality. These initiatives, along with the rest of our reforestation projects, are helping communities and restoring the environment.
Innovation at the Core
One of the key highlights of this year has been our focus on technology and innovation. We launched our land and carbon management platform, enabling better tracking of our reforestation projects. We also introduced an Internet of Trees solution, seamlessly integrating tree planting into corporate operations, making it easier for businesses to participate in environmental efforts, and a social media ecosystem that enables tree planting through engagement.
On top of that, we built our first in-house technology team and doubled our growth department. These steps are paving the way for scalable solutions that will allow us to accelerate our impact in the coming years.
Growing the Community: 800,000+ Members
In 2024, our community grew by 15%, reaching over 800,000 members. This growth has driven engagement and momentum behind our projects, and our new social media ecosystem is making tree planting more accessible and fun for everyone.
Financial Growth and Sustainability
We generated €2.98 million in revenue in 2024, with 76.8% reinvested directly into tree planting and project integrity. Transparency remains a priority, ensuring funds are spent effectively to maximize our impact.
A Look Ahead
The road to 1 trillion trees is long, but we’re focused on building the systems, technology, and partnerships needed to scale our efforts. Next quarter, we’ll plant more trees, improve infrastructure, and engage more people in our global reforestation movement.
To dive deeper into all the details and visuals, check out our full slide deck here.
Thank you to all our sponsors and partners for their continued support.
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