Welcome to the Criteo global Forest!
About Tree-Nation’s Net Zero Website label
The smart label for a CO2-neutral website
Why it’s important to offset your websites’ emissions
Every year, a website releases several kilograms of carbon dioxide into the atmosphere. When a website is used, data is transferred to and processed in remote servers. The electricity consumed by these servers and by our computers accounts for 2% of the world’s air pollution, as much as the airline industry!
For this reason at Tree-Nation we have developed what we call a “Net Zero Website label”, a simple tool that allows us to make any website CO2 neutral.
How does the label work / Our label technology
Our label algorithm allows us to obtain an accurate estimation of the emissions of any particular website. We base our calculations on the Alexander Wissner-Gross’ study which estimates 0.02g of CO2 emitted per web page displayed. The Net Zero Website label, when placed in a website’s footer, counts the web pages displayed and then calculates the CO2 emissions by multiplying the number of pages displayed by 0.02g.
Once we know how much CO2 a website is emitting, our system automatically calculates the trees that need to be planted to offset that amount and this information is transmitted to the planters along with the funds required to plant the tree.
Keeping track of a website’s impact
To ensure transparency, a Net Zero Website label links to a page that displays statistics of the CO2 offsets, the number of trees planted along with information about the company that is using the label.
Updates to Tree-Nation's policies
Dear undefined,
We are excited to inform you that as of today, 03/06/2024, Tree-Nation will be shifting the majority of our operations to our Spanish company, Neovee Solutions. The Neovee entity is where Tree-Nation was originally founded and operated for thirteen years, and we return to it after a period working fully as a non-profit organization. From now on, Neovee Solutions will manage the Tree-Nation platform, while our non-profit arm will focus on the research and development of micro-conservation projects.
As a result of this transition, Neovee Solutions will become the new controller of your personal data, handling its storage and processing. This change in data management will not impact your experience with us. The company's team and activities remain unchanged, and your data will continue to be employed solely for the purposes disclosed at the time of registration.
To understand the reason behind this change, and why we are excited about it, please review our blog announcement. Though there is no action required on your end, you may review further details in our updated Privacy Policy, Terms of Use, and Terms of Service.
Please be aware that you have the right to deactivate or delete your Tree-Nation account if you do not wish to accept our terms under this updated structure. You may also request the deletion of your information by contacting us. If you have any questions, or wish to delete your data, please e-mail us at contactus@tree-nation.com.
Our team is thrilled to finally announce this transition as we have been preparing it for a whole year. It is a step towards enabling the expansion of our projects, aligning with our mission of planting one trillion trees by 2050.
We thank you for your support in this ambitious, yet essential goal.
